Working at Square One as bar staff made it very clear that the bar was not reaching the correct target audiences for its true purpose. As a student bar, we needed more exposure to students, I was asked by my manager to take control of the Square One Instagram account to promote our events and take video and photo during these events. Since having taken over the social accounts I have noticed a direct increase in the engagement we receive both online and at the bar itself. This experience has introduced me to the way professionals present themselves online and tasked me with responsibility of representing a highly-reputable establishment as the bar is in association with Coventry University.