PR & Social Media
CAPTURE FASHION
As part of the PR & Social Media module we were tasked with individually producing a press release, multimodal report and 2x social media posts for a brand, personality or NGO. My group and I created Capture Fashion, a fictional women's online fashion brand to create a PR campaign for.
Press Release
Creating a fictional press release for the launch of the plus size range Capture+, I was able to put what I had learnt into practice. following the typical rules of a press release.
Social media promotion .1
The format of this social media post was key, I used photoshop to create a more authentic appearance to my image. Taking the image itself proved to be the hardest part as I had to find the perfect angle.
Multimodal Report
The multimodal report taught me how to format a report and include more than feature of media content. I was sure to include a video, two images and social links.
Social media promotion .2
Social media posts differ between platforms and you must adapt the format of your post accordingly. I took inspiration from other clothing brands to put together this post.
